A lesson in online marketing

Recently, I came across an article in my local newspaper which made me smile and think ‘Yes! That’s exactly how it’s done!’. More than that, it inspired me to want to write this blog post for all the small business owners I know, and the ones that I don’t, as a lesson in online marketing done simply, and cheaply. I urge you to click on this image and read the article. See if it inspires you, and then come back here and read what I like about it.

Why it works

This is a local butchers shop. Most of its customers will be local. There are several large supermarkets nearby.

Such a small company like this knows that simply having a website is not enough. With the internet being so social now, the company knew it needed to keep up by taking advantage of that.

Following an overhaul of their website, they went one step further by creating an online subscription based newsletter to reach out to its customers. A look at their website reveals that they also make use of Facebook, Twitter, and Blogging to keep  things fresh and keep customers coming back.

They have a simple way that customers can order online. The whole online experience brings the idea of a local, friendly store bang up to date by bringing back the community aspect.

The website looks like something a big company might own. Yet it’s a small, local shop. By simply reaching out electronically. It has created a much bigger network of customers.

How you can do it, too:

No matter the size of your business, here are some ideas that you can use to reach out right now: 
  1. Make sure your website is as good as it can be.
  2. Create a regular newsletter or blog and ask your current customers to subscribe.
  3. Create Twitter and Facebook accounts with your business name and logo.

All of these things are easy to implement quickly, and (mostly) for free. And there’s no reason you can’t start right now.

By sharing what you do with others, who will in turn share information with their own networks, you can reach so many more people that you would within your local community alone. And that little bit of extra work is definitely worth the effort in my book.

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