How one man's idea inadvertently marketed a simple notebook

Back in April, I came across an interesting concept while I was looking for ways to organise and plan my freelancing work. It was an idea that was so simple I wished I’d have thought of it, and after doing a bit of research, it didn’t take me long to discover its origins. The process is called Bullet Journaling, and I’ve since adapted a version of it for my work, and I have to say, it’s helped immensely with my planning and scheduling process.

But actually, I’m not here to write about that. If it’s something you’re interested in, there are plenty of sources via Google. What strikes me about it is that actually, the guy who developed the system endorsed a particular brand of stationary, which is now the go-to stationary for this particular set up. Intentional or not, the creator had a huge impact on the sales of a notebook range, so much so that he has since collaborated with the company to design ‘THE Bullet Journal Notebook’. 

I don’t know for sure that it was an accidental partnership, but it seems to me that it was. What I did find, though, were literally pages full of blogs written by people who now use variations of the Bullet Journal system using said notebook (although there are plenty of others, too.).

Just think about that. How utterly amazing that from one person’s little idea, a whole company benefits. 

And that got me thinking about the power we have as bloggers. Whether or not we publish sponsored posts (that, by the way, is a whole other subject.), if we get enough readership, we can influence people in a way that’s never been seen before. Ordinary people like me and you can become known as experts in anything we happen to show a passion for, simply by sharing our experiences and knowledge.

So what can that mean for you? If blogging is a way of writing to your customers on a personal level, then you’re not simply selling, you are having a conversation with them. You are becoming a trusted friend, and someone they believe in to give them what they need.

It’s worth baring that in mind if you are thinking about creating a blog, or are already writing your own blog posts. Don’t just think about what you want to get out of it, think about creating a conversation with them. Suggest solutions, don’t just sell.

I hope you enjoyed reading my thoughts on this. Don’t forget, you can keep the conversation going via my twitter page, or subscribe to the right of this page to get updates to your inbox.

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