Benefits of updating your website with new content

The internet is a pretty busy place these days. So getting your website noticed in all the hubbub is an important but tricky thing. It’s no longer enough to simply have a website – you have to spend time working on it, improving it, and sharing the heck out of it in order to get people interested in what you do, and persuading them to visit more than once to see what’s new. So how do you do it?

The term SEO is flung around the web like some mysterious and scary monster, but in real terms, it’s simply a way of using words and phrases in such a way to point potential customers to your web pages. Think of them as signposts to your website. Why am I bringing this subject up in a blog post about updating your website? Well, because in order to keep your website up to date, you will need to at least have some idea of how SEO works.

And once you are over your fear of SEO, updating the content on your website won’t seem like such a mammoth task. So how can you do it, and what are the benefits?

The hows

Revisit it often

When did you last look at your website? I mean actually sit down and read it through? Do it now. Ask yourself; is it up to date? Are the words still relevant to your business? Has anything changed which your readers need to know about? I can’t tell you the times I’ve looked at someone’s website, and the home page still has a banner advertising Christmas stock or a news page which hasn’t been updated since the previous year! If you don’t at least check for these things often, people finding your website will think that if you have neglected your website, you don’t take them, as your customers, seriously.

Roll with the changes

I’m sure (I hope!) that your business has moved forward and grown over the past 12 months or so. Think about what’s changed. Have you had new staff or restructured? Have you discontinued a product, or added some new lines? Have these changes been added to your website? No? You know what to do…

News page or blog

A news page or a blog is a great way to keep your customers I the loop about changes in your company, and can be a great tool for promoting products and keeping customers coming back. Please don’t make the mistake of creating a news page and then never bothering to update it. If that’s you, it’s better you don’t have one. Sounds harsh? If you picked up a newspaper which had last month’s news in it, you wouldn’t carry on reading it, would you? I rest my case…

The whys

You will stay current

As I mentioned above, people read your website to get information, and that information needs to be bang up to date. By keeping the content current, you are letting your customer know that you are serious about your product, and serious about them. They will think of you as a person of authority in your industry, because you are letting them know about changes as they happen, therefore becoming their go to person when they need information.

Frequent updates make your website Google friendly

Google loves fresh content. So when you update your website content, or create frequent blog or news posts, you will rank higher on Google for people who search for your industry. This is really the bit where SEO is important, because you want to be as searchable as possible.

Social Media benefits

The more new stuff you put onto your site, the more new stuff you’ll have to share on your social media platforms. And this creates a whole new following – people will look out for your updates to find out what’s new in your company, and get to trust your word. And in turn, they can share it with their followers, and on, and on, and on…
Creating fresh content on your website is highly effective in boosting SEO, and is essential in keeping customers coming back to revisit again. If you don’t have the time or resources to write new content for your website, why not consider outsourcing the work to Shire Copywriting? I can create a plan specifically tailored to your needs, at a competitive price. Give me a call now to chat.

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