How to grow in 2019


I’m staggered at the amount of progress I managed to make during the last half of 2018. When I made the decision to quit my part-time job to freelance full-time back in September, I could never have imagined that my earnings for the last 4 months of the years would EXCEED my total earnings for the WHOLE OF 2017! Unbe-frickin-lievable! And this has got me thinking – what exactly was it that worked for me in 2018, and what do I need to do in order to keep on growing through 2019?

Where did it come from?

The main thing that changed during the time between September and December was the amount of time I had available to work on my marketing and on my projects. Whereas before, I had another job, which meant that I only had a few hours during the week (and the hours I tried to squeeze in on weekends and evenings!), I was able to dedicate on average 3 or 4 hours a day. That meant that I could plan out my hours, what I needed to get done, and not have to rush or worry about running out of time.

So the first thing I did was to tell people that I was working full-time. I sent out a mailshot to all of my past clients via my database, saying that I was now available, the type of projects I was looking for, and asking if I could be of help. From that one email, I got enough work for the next few weeks, and one of those projects turned into a longer-term, ongoing project which I’m still working on.
I have also made a bit more effort to keep in touch with my social media outlets. Now, the jury is still out on this, because I have never got any enquiries at all through any social media. But I won’t eliminate it until I’ve given it a fair chance.

Lessons learned

The main thing I’ve learned over the past 3 months is that I need to seriously work on the way that I schedule! I find that I’m either putting all my effort into marketing, or projects. I need to balance that. I’m working on trying out a new schedule where I spend a little bit of time every day on some form of marketing, and then the rest of the time on my projects.

So in 2019, I will be balancing my schedule a bit better. Putting more regular time in to marketing. Setting a proper schedule for my projects, instead of ‘winging it’, and then panicking when I see a deadline approaching!

I’m also going to work on setting aside some time every day for myself. That’s definitely something I’ve neglected.

The future – what’s yours?

I have set some goals as to where I want to be, and what I want to achieve in the next few months. What about you? I’d love to hear what you are doing this year to grow your business!

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