My focus word for 2019 #visibility



This is a little trick I picked up last month. I was in a bit of a funk about my marketing plan, and was searching for some fresh ideas to get my name out there. Because isn’t that what we all want as small businesses? To have our names in front of all those potential clients? Of course it is!

So I came across a fabulous online marketing coach called Helen Pritchard (her flash course on how to market with LinkedIn, by the way, is well worth doing!). Anyway, on reading her Facebook Page, she gave me the idea of having a focus word – the idea being that you have it somewhere visible, and then you use it in your everyday marketing. It’s there to help you to focus on what you need to achieve that year, to get you where you want to be. So I stole borrowed the idea for myself.

Thinking about it, it’s a great thing to practice for any small business. And that’s why I’m sharing it here.

My focus word is VISIBILITY. Why? Well, because what I need to be doing to get more business this year is to be more visible. So every time I sit at my desk, I have a printout of the word #VISIBILITY in front of me, and I know that before anything, I have to do something to get my name in front of someone. That can be on social media. It can be sending some emails telling people who I am and what I do. It can be sending something in the post. As long as I’m doing something to gain visibility, then that’s my aim.

Yours might be something completely different, depending on what you need to achieve. It might be #GROWTH. Or maybe #SUCCESS. Even #PROFIT (you could even go further and say #£2500PERMONTH).

The point is having that word somewhere you can see it will inspire you to keep that goal in the front of your mind when you’re doing you marketing. You know what you’re aiming for.
Why not try it for yourself? It might just surprise you. Here is the link for a web page with some inspirational focus words which might help you.

Popular posts from this blog

Blogging trends are changing – are you up to date?

Image
  The future of blogging is highly competitive. As with all online content, technology and algorithms are evolving, and we as content creators have to learn to evolve with it. Gone are the days when we could just pump out text-driven blog posts – now both Google and our audience demand something more. We really need to prove ourselves by creating content that can give value, and by making sure that we can assure our readers that the information we are giving them is trustworthy. These days, blogging really is the survival of the fittest. How can you improve your chances of rising above the swamp of lower-quality content that is being produced each and every day? Here’s my take on it. What blogging used to be When I first started blogging – and it really wasn’t all that long ago – the advice was this: produce as much content as you can, as regularly as you can, and make sure that you have a high enough percentage of keywords to get you noticed by Google. You see, before bloggi
Read more

Hiring a copywriter is not a luxury – it’s an essential!

Image
Every company on the planet needs written content for their business. Website text, brochures, newsletters, blogs, social media posts…the list is endless. But if you are a small business owner (or even if you’re not!), where on earth do you start? Many companies are beginning to see how vital it is to outsource the writing of their content for them, and here’s why: Google algorithms want quality over quantity A lot of business owners think that writing a blog post or web content is as simple as documenting all the facts and figures about their company, cramming in as much detail as they can, and talking about the big sell. If that’s the kind of content you’re creating, sorry to say, Google won’t look on you favourably. All that will happen is that your website will be banished to page 8 (if you’re lucky), your customers won’t see you, and all of your competitors, who are creating quality content are getting pushed to the top of the Google pile, and are getting a
Read more

Why do I need a blog for my small business?

Image
If you follow any of my social media sites, you will know that I’m PASSIONATE about the need to have a blog, especially if you are a small or independent business. Yes, I might bang on about it quite a bit, but I promise there is a good reason for that. YOU NEED A BLOG AND YOU NEED TO UPDATE IT REGULARLY! Just like you update your social media sites daily (you do that, right?!), you need to have a regular blog presence on your website. You need to be regularly engaging with your customers, giving them interesting and entertaining content. You need to be posting to a regular schedule, weekly, or at least fortnightly, if you can. Notice how many times I used the word REGULAR in that paragraph? Customers are searching for blog content Business blogging is on the rise. And your customers are searching for fresh new information about your business. In fact, consumers say that they view blogs as one of the most trusted sources of information when they are looking
Read more