Top 3 blog killers
Want to know the biggest blog fails? Whether you’re thinking
about starting a blog, or have already got one and are looking to improve your odds,
it pays to know where bloggers typically go wrong, so that you can avoid making
the same mistakes.
Time
You know what it’s like – you get so busy working in your
business, you push working on your business to the bottom of the priorities list.
So when you do get around to writing your blog, you do so in a hurry – and it
shows. Snatching a spare half hour to write your blog really isn’t going to cut
it, because it’s likely that you’ve spend zero time planning it properly, haven’t
had time to research it, and haven’t bothered to check it for errors.
If you’re publishing your blog posts in a hurry, it will be
obvious to your readers that you really don’t about the quality of content you
are producing. So please don’t do it.
Ideas
Have you ever heard the saying ‘failing to plan is planning
to fail’? Yeah, there’s a reason for that.
I’ve seen a lot of businesses, small and large, put out sporadic
blog content, which is just cobbled together from a vague idea. This is definitely
the wrong way to write a blog.
You need to have a plan. Gather together your blog ideas,
using keywords that you have researched, and lay it out in a way that is easy
to digest.
Never write a blog just for the sake of getting some content
out there – give value.
Skill
There are so many business owners who mistakenly think that because
they run a business, they can write their own content. How hard can it be,
right?
Let me tell you – there’s a very good reason why there are
so many copywriters in the world. Don’t believe me Just Google the term ’copywriter’.
Copywriting is a skill. Most of us have spent years learning
how to do it properly. Please don’t undermine us by thinking you can do the job
better. This is more than just writing a few paragraphs and hitting publish. We
know about research, sentence structure, grammar, SEO, keyword research,
editing, and a whole lot of other stuff that the average business owner has no
clue about.