Hiring a copywriter is not a luxury – it’s an essential!
Every company on the planet needs written content for their
business. Website text, brochures, newsletters, blogs, social media posts…the
list is endless. But if you are a small business owner (or even if you’re
not!), where on earth do you start?
Many companies are beginning to see how vital it is to
outsource the writing of their content for them, and here’s why:
Google algorithms want quality over quantity
A lot of business owners think that writing a blog post or
web content is as simple as documenting all the facts and figures about their
company, cramming in as much detail as they can, and talking about the big
sell.
If that’s the kind of content you’re creating, sorry to say,
Google won’t look on you favourably. All that will happen is that your website
will be banished to page 8 (if you’re lucky), your customers won’t see you, and
all of your competitors, who are creating quality content are getting pushed to
the top of the Google pile, and are getting all of your customers buying form
them instead.
Because you’re not just writing for your customers here,
you’re writing for Google. And as such, you need to understand how Google
works.
This is where outsourcing to an experienced copywriter comes
in – because they will know all about things like Google algorithms, SEO (the
words and phrases that your customers are searching for, and that are
Google-friendly), and the language and tone that make your content stand out
and get noticed.
If you don’t know what you’re doing, your poor writing can
end up doing you more damage than you realise.
You don't have the right skillset
Seriously – just because you know how to run a business, it
doesn’t follow that you are a skilled writer. I’ve seen some atrocious examples
of DIY content on websites, blogs, brochures, even social media – and I always
wonder how they’re managing to maintain a good income. Let’s get real – you
might be a magnificent accountant, a fabulous plumber, an outstanding
manufacturer of [insert item here] – and that’s great. That’s what makes you
your bread and butter.
But writing – that’ my skillset. I don’t know how to do
accounts or plumb in a bathroom or put together a complex piece of machinery.
And I wouldn’t try. So it baffles me how many business owners think they can
write content for the internet. Do you see what I’m saying?
What hiring a great writer could do for you
Bad writing looks unprofessional. If people are searching
for your business online, they will expect to see well-written and concise
content, which enables them to trust your brand, and want to but from you.
If they don’t get that from you, they will simply buy from
somebody else.
It’s important to know that nowadays, people are constantly
connected via smart tech – that means the first thing they do when they hear
about you is enter your name into Google. And if what they’re reading is crap,
they won’t look any further. You’ve lost them.
Having a professional copywriter to create your web content
and blogs can, if done right, drive more people to your website, and as long as
you’ve got a prominent CTA, can quickly turn readers into customers. I’m not
suggesting this all happens overnight – it’s often a long game – but I promise
that you will see significant results. I’ve seen it for myself, my clients have
reported that through the blogs that I’ve written for them, they’ve seen growth
(50%, in one case) in readers to their websites.
It’s worth remembering that your content is a direct
reflection of your business. It’s the first glimpse your customers have of you
– their first impression of who you are. So make it a good one. Switching to a
professional writer will elevate your standards online, and make a massive
difference to your business.