Want to grow your blog? Here’s how.
There are over 152 million blogs on the internet, with a new post being published every 0.5 seconds. So you might be wondering how on earth to get your blog posts to be noticed on such a crowded world. It’s not easy – it’s no longer an option to just publish a blog post and hope that people find it. They won’t. But there are some things you can do to increase the chances of your blog posts being found and read.
It starts with the planning
If you’re planning on publishing regular blog posts for your business, it really pays to have a firm plan in place. These are sometimes called editorial calendars, content calendars, or blog calendars, and without one, you’re creating a whole lot more stress for yourself.
There are plenty of places where you can download blueprints for blog planning, or you can create your own using MS Excel. Or you could use an online tool – I personally love Trello for this, and also project planning.
The key to a good blog is to be regular and relevant – if you consistently show up with blog posts that people are interested in, then they are likely to come back and seek you out again.
Know what it is that you want to talk about in your blogs (this is where that handy calendar comes in), so that you can properly research it before you write it. Think about how long you want your posts to be, the tone of voice, and the information you want to convey.
There are loads of way in which you can research trending keywords. Keywords are the words and phrases people use to search on search engines such as Google, and knowing these helps in your blog planning. Try tools like Ubersuggest and Answer the Public – type in the proposed title of your blog, or a word or sentence which best fits what the blog post will be about, and these tools will tell you exactly what people are searching for around that subject. It also gives you an indication of popular web pages and blogs which also contain those words, and serves to give you plenty of ideas for other blogs you should be writing!
Images and tags
We live in a visual world – platforms like Instagram, Facebook and LinkedIn are all now favouring photos and video. So when you are writing your blog posts, don’t neglect to think about the images you will use to illustrate them. If you can use your own photographs, that’s perfect – just make sure they are of a high standard and fit with what your blog is about. Otherwise, you can use one of the many stock image websites (some are even free for basic images), or sites like Canva which allows you to create all sorts of images and graphic which are full customisable, even in the free version.
Do your research, and use image tags which are searchable – people often search for products by image on Google too.
Update, revise, and repurpose
To make sure that your blog stays relevant, go through your feed every now and again, look at the statistics, and remove or update anything that has failed to grab your audience. If there are posts that have done particularly well, think about why. What was different about them? Did they cover a specific topic that was popular? Can you perhaps push it again through your social media, or even write another blog around the same subject, offering more information?
You could also re-post popular posts on LinkedIn Articles – opening up a whole new audience.
If you have posts which did well, but have outdated or old information, update it, and then share it again, telling your audience that you’ve revised it with fresh news and information.
How to share your blog posts
There’s no point in putting in all the effort of writing, researching, and editing your blog post if no-one ever reads it. Once you hit publish, the chances of anyone ‘happening’ upon your post are virtually non-existent, even with keywords. Unless you are well known and rank high in Google (which takes a lot of hard work), you need to push your posts yourself.
Of course, the best and easiest way to do this is via social media. Be cautious, though, as certain algorithms mean that if you share links to outside sources too often, you could be penalised for it. So even though you can share your posts, make sure you don’t use social media just for this reason.
It takes time and effort to get people to read your blog regularly, but it is definitely worth it. If you want to create regular blog posts, but don’t have the time or the skills, I can help. From conception to creation, I’d be happy to advise – please contact me for a friendly chat.