Reasons to hire a copywriter
“Why should I hire a copywriter? How would it benefit my business? And what does a copywriter do, anyway?”
If you’ve been running any kind of business for more than
ten minutes, you’ve probably heard at least a dozen times how hiring a
copywriter to write content and marketing material for you is absolutely the
best investment you can make.
I’m not arguing with that – but then again, I might be just
slightly biased!
You might wonder though – is it really worth it? Hiring a
copywriter is expensive; and besides, you can do all that stuff yourself,
right?
The difference between small businesses and large businesses
is this: Most, if not all large corporates have a marketing team, who has at
least one person employed to write all of their content for them. They never ‘wing
it’, let their social media posts lapse for a few weeks, or forget to blog. They
don’t have an ‘it’ll do’ attitude to their website by writing a shoddy ‘about’
page. They know how bloody important these things are, and they have professionals
in place to make sure they’re done right, all of the time.
It doesn’t matter how small or big your business happens to
be. You need to be consistently trying to market and sell your stuff and make
it stand out amongst your competitors. And right now, content marketing is
where it’s at.
What does a copywriter do that I can’t do myself?
Sure, there are a lot of small business owners who are quite
capable of writing blog posts and updating their own social media, right? The
difference with a copywriter is that we also have additional knowledge of
things like SEO, how algorithms work, persuasive copy, headline writing, and a whole
plethora of other stuff that will help your content rank better than something
that’s been written by someone without this specialist knowledge.
How would hiring a copywriter benefit my business?
There are several benefits of hiring a copywriter for your
business, regardless of the size or industry. Here are just a few:
Hiring a copywriter saves you time
When you hire a copywriter, you’re employing somebody who
writes for a living. Whether I’m writing a social post, a web page, or a blog
post, I know where to look for the information I need to research my subjects, keyword
and SEO, and how to write the piece so that it is searchable and hits home with
your target audience. If you were doing that yourself, it would likely take you
a lot longer than it does for me, because I do this every day.
You get cohesive, error-free copy
There’s nothing more off-putting than reading someone’s
website and finding that their home page and their blog feels like it’s been
written by two different people. I can’t tell you how many times I’ve read a
formal-sounding website, and then clicked through to a blog page that has a
casual, funky vibe. It just doesn’t gel.
A copywriter knows that a brand’s copy needs to be of the
same voice and tone. It needs to be blatantly obvious that every piece of content,
from the website, the blog pages, social posts, and even printed text, needs to
sound like you, and you alone.
As well as this, having your copy full of spelling mistakes
and grammatical errors will make you look really unprofessional. Often, even
the most skilled business owners can miss glaring errors when they rush to get
content onto their website because they simply don’t have time to go back and
check it.
Get endless fresh ideas
You know what it’s like – you sit down staring at a blank
screen, wondering what to write for your next blog post/social post…and
nothing.
Copywriters work with a lot of brands, often in the very
same industry as you. Therefore, we have a good idea of what other people in
your industry are talking about. We know exactly where to go to find new ideas
for your content, that will give your readers value and make them want to learn
more about your brand. We can easily key into what your customers want, need,
and are interested in.
So there you go. Some pretty compelling reasons why you
really should consider hiring a copywriter for your business. If you think it’s
the right move for you, and would like to chat about how I could help you, get
in touch!
About me
Tereasa
Hedges, freelance copywriter for creatives, designers and makers.
I’m a freelance
copywriter who specialises in writing content for creative people, helping you
to reach larger audiences through blogging, web content, email marketing, and a
little bit of social media for good measure.
Want to work with
me? Contact me for a chat via shirecopywriting@outlook.com
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