Starting a Blog for Your Creative Business


Establishing an online presence is crucial for any business, not least for those in the creative industry. Whether you’re an artist, designer, photographer, or any other creative business owner, starting a blog can be a powerful tool for showcasing your work, connecting with your audience, and growing your business. But where should you begin?

Planning and creating a regular blog schedule can be a daunting task, and we can easily get lost in the day-to-day, telling ourselves that we’ll get it done when we’ve got time – but really, we’re just procrastinating because we’ve no idea how to get started. It can feel so overwhelming.

In this article, I’d like to share a simple, step-by-step approach you can take to beat that overwhelm, and make it easy to start blogging for your creative business.


Step 1: Define Your Purpose and Audience

Before diving into writing for your blog, it’s important to take some time to define your purpose and target audience. What do you want to achieve with your blog? Who are you creating content for?

Understanding your goals and audience will guide your content strategy and help you tailor your blog to meet the needs and interests of your target demographic. If you don’t work on these things first, then you’ll end up writing generic content that tries to appeal to everyone, but instead appeals to no one.

Make your first job writing down WHO your ideal client is, and think about the type of content that is of value to them.


Step 2: create a content plan that works for YOU

Be realistic about what you can commit to. If you decide that you should be posting to your blog every week, then make sure you’ve got the time to get it done – if not, a fortnightly or even a monthly posting schedule might be a more feasible option.

The truth is it doesn’t matter what frequency you post to, as long as you’re consistent, because your audience will get to know your posting schedule and will get used to looking for your posts, whether they’re weekly or monthly.


Step 3: Create Compelling Content

Content is king in the blogging world, so focus on creating valuable, engaging content that resonates with your audience. Showcase your creative work through blog posts, tutorials, behind-the-scenes glimpses, and other relevant content that demonstrates your expertise and builds trust with your audience. Consistency is key, so establish a content schedule and stick to it to keep your audience engaged and coming back for more.


Step 4: Promote Your Blog

Once your blog is up and running, it’s important to promote it and attract readers to your site. Share your blog posts on social media platforms, participate in online communities and forums related to your niche, collaborate with other creatives, and leverage email marketing to reach your target audience. Don’t be afraid to experiment with different promotional strategies to find what works best for your business.


Step 5: Engage with Your Audience

Building a thriving blog involves more than just publishing content—it requires fostering meaningful connections with your audience. Encourage comments and feedback on your blog posts, respond to reader inquiries and comments promptly, and engage with your audience on social media to cultivate a sense of community around your brand. By actively engaging with your audience, you’ll not only strengthen customer relationships but also gain valuable insights into their preferences and interests.


Starting a blog for your creative business allows you to showcase your talents, connect with your audience, and grow your brand. Beyond that, having a good bank of blog content makes it easy to repurpose your posts for your social media posts, newsletters, and other marketing media.

If you are a creative and you’d like help with creating a blog schedule, thinking up content ideas, or having your posts written for you, get in touch. I’d love to help.