8 Reasons to Hire a Copywriter for Your Small Business

 

Like it or not, to get ahead in any type of business today you need to produce online content. Unless you have a brick-and-mortar business (and even if you do), most of your customers will look for you online – be that via social media, your website, blog, or reading your newsletter. It’s this content that will build your relationship with your customers, and ultimately encourage them to spend their money with you.

However, crafting compelling and persuasive content requires a specific set of skills, and a whole lot of time. It might be wise to hire additional help from someone who can get to know your business and produce the type of content that will drive people to your website. Here are ten good reasons to hire a professional copywriter (like me!) for your small business.

1.      Creating Persuasive Content

Copywriters are experts in writing content that will inform and persuade. We take the time to learn about your business, and what drives your ideal customers, using words to influence their behaviour, and convince them to choose your products or services over that of your competitors.

Great content should tell a story about your products, highlighting unique selling points and benefits that resonate with your audience. Through all of your online touchpoints, your content should lead readers through a journey, guiding them to buy from you.

2.      Saving Time and Increasing Productivity

However you look at it, writing regular high-quality content takes a huge amount of your time. By hiring a copywriter, you can free up your schedule to focus on strategic business activities while ensuring your content is handled by a professional.

If you consider the time it takes to not only write your content, but to brainstorm ideas, draft, structure, edit and proofread it all – even a short blog could take hours out of your day. Hiring a professional copywriter means that your content will be produced more quickly, and free you up to actually run your business.

3.      Enhancing Brand Voice and Consistency

I can’t tell you how many times I’ve looked at a company’s website, and then been completely confused because their Facebook page sounds like it was written by a completely different person, for a completely different audience!

Copywriters understand the importance of consistency in brand tone of voice across all your communications, from website content to social media, bringing uniformity which helps to establish a recognisable and trustworthy brand identity.

For example, if your brand is known for its friendly and approachable tone, a copywriter will ensure this tone is maintained across all platforms, whether it’s a blog post, email newsletter, or social media update. Consistent messaging reinforces your brand identity, making it easier for customers to connect with and trust your business.

4.      Search Engine Optimisation

Copywriters understand the ins and outs of SEO and keyword research, which is so important for increasing online visibility. We are able to create content that both appeals to your audience and also ranks well on search engines, driving more organic traffic to your website.

5.      Providing a Fresh Perspective

Sometimes, being too close to your business can hinder your ability to see things from your customer’s perspective. A copywriter brings an outsider’s view, which can be incredibly valuable in identifying gaps in your messaging, suggesting new angles, and helping you communicate more effectively with your target audience. This fresh perspective can lead to more innovative and engaging content.

For example, a copywriter might suggest a new way to present your product’s features, making them more appealing to potential customers. We can also help you identify and address pain points that you might have overlooked, ensuring your content is more relevant and engaging.

6.      Enhancing Professionalism and Credibility

What impression do readers get when they visit you online? Poor grammar, spelling mistakes, and unclear messaging can turn potential customers away. Having your content professionally written means that your website, blogs, social media posts, and newsletter all look polished, making a positive impression on your audience and establishing you as a trustworthy authority in your industry.

Professional, well-crafted content shows that you take your business seriously and are committed to providing value to your customers. This professionalism can be a deciding factor in whether a prospect chooses to do business with you.

7.      Tailoring Content to Different Platforms

Every type of online platform has its own nuances and audience expectations, and your content needs to be adjusted accordingly. Whether it’s crafting engaging social media posts, informative blog articles, or persuasive email campaigns, a copywriter knows how to adjust the tone, style, and format to suit each platform.

For example, the short-form requirements of a social media post will be very different from the depth and detail expected in a blog post. A copywriter will be able to adapt your message for each platform so that the meaning isn’t lost and it has the greatest impact possible.

8.      Keeping Up with Demand

You snooze, you lose – and nowhere is that truer than in the online marketing space. Nowadays, every business needs a fresh and constant stream of content to stay in front of their audience, and to keep them interested. That can be a real challenge (see Time, above), but if you hire a copywriter, this workload will be easily managed, ensuring you always have a bank of high-quality content ready to publish.

In a small business, every decision counts, and hiring a copywriter is one of the most impactful choices you can make. Their expertise in crafting persuasive, SEO-friendly, and professional content can elevate your brand, engage your audience, and drive your business forward. By freeing up your time, bringing fresh perspectives, and ensuring consistency across all platforms, a copywriter becomes an invaluable asset to your team.

Investing in professional copywriting is not just about creating content; it's about creating the right content that resonates with your audience and achieves your business goals. As you consider the many hats you wear as a small business owner, remember that some tasks are best left to the experts. Hiring a copywriter is a strategic move that can provide lasting benefits and set your business on the path to sustained success.