How (and why) to start a blog in 2025

 

I’ve heard a lot of chatter about how blogging is no longer relevant for small businesses over the past 12 months. With such a huge emphasis being put on other methods of content, mainly social media, blogging is seen by some as less effective, a waste of time, old fashioned, even.

I’m here to tell you, friends, that these opinions are so far from the truth, and that although blogging has changed dramatically over the past few years, it’s still a hugely important part of any business content strategy – in fact, I’d go as far as to say, it’s the absolute backbone to my entire content plan.

Blogging isn’t dead. Not by a long stretch. A simple Google search will tell you that. But if you’re looking for reasons why you should start a business blog in 2025, and want to know how to do it, then read on. This isn’t a super-detailed post – I could write a whole book – but I’ll try to explain blogging for small businesses as concisely as possible.

Why on earth would I need a blog for my small business?

If you’re reading this post, then I’m guessing that you at least have some idea of how blogging works. Perhaps you’ve found this post because you want to start blogging, but don’t really know that much about it, and how it could work for you.

Let’s break down some of the reasons why blogging is so great for small businesses.

1.      Blogs boost online visibility

When you type a question into Google, you’ll likely be met with thousands of options, starting with sponsored content, followed by video, and then pages and pages full of articles. But here’s the thing – if you look closer, you’ll see that the vast majority of those articles are actually blog posts.

If you can consistently write blog content, you’ve got a better chance of appearing on Google’s search, and people will find you.

2.      Know, like and trust

Writing blog posts shows people that you are an authority in your industry. It’s a great way to share your expertise, your personality, and your specific knowledge. Sure, there are probably thousands of other people writing blog posts about your industry, but none of them are you – there are likely things that you can share that others won’t have, so don’t feel that you’re repeating the same stuff. There’s plenty of room in the pond.

3.      Content that can be repurposed

Here’s where – in my opinion – the real magic happens.

Once I’ve written my blog posts, I rarely have to think too hard about what to post on my social media, or my newsletters. I simply repurpose directly from my blog posts. You can do this by creating quotes from your blogs, and making graphics for Instagram. Same for other platforms. You can copy and paste useful paragraphs as social posts. And you can either copy whole blog posts for your regular newsletters, or use them as a guide to talk about an important subject from the blog post.

It makes the whole process much, much quicker.

How to start a blog for your small business

Here’s the thing; almost every web-hosting platform has an inbuilt blog that you can use, already installed and ready to go. That includes Wordpress, Wix, Squarespace, Weebly, Blogger, Shopify, and Ionos. These platforms understand that most types of businesses nowadays will want the option to have a blog page as part of their website, and so they make it as simple as possible for you to do that – they don’t want you going elsewhere if they can keep you on their platform, so they offer an all-in-one package to make that happen.

Do a little bit of research for the platform that you’re using – many will give you a ready-done template for free, some charge something for it, but it’s usually only minimal, or for specific types of template.

Once you’ve set that up, you’ll want to get to the fun part - planning your blog posts.

1.      Begin by listing some topics to blog about. If you want to know how to do this, you can download my free guide here.

2.      Decide how frequently you want to publish. It doesn’t matter if it’s weekly or monthly – it’s more important that you are able to be consistent with your schedule. If writing a post a week is going to stretch you, post every 2 weeks. If that’s too much, once a month will do, as long as you can stick to schedule.

3.      Do a bit of SEO research. It’s important that you consider keywords etc as part of your blogging process, so that you have a better chance of being ranked on Google.

4.      Make it attractive. Humans are visual creatures – and blogging is about more than the words you write. Create an attractive graphic to accompany your header (I use Canva – it’s free), and don’t be afraid to use images, graphs, infographics, and even video within your posts.

5.      Don’t forget to promote your blog. Sorry to say, but you’re not going to suddenly appear on the top of Google, and you’re not going to get swarms of people reading your posts without you lifting a finger. You need to put some work in to get people to your page – especially at first when no-one knows who you are!

6.      Share your posts on social media. Link them on the bottom of your emails. Start a newsletter where you can promote it.

My last tip; don’t lose heart. Blogging is a slow process, and you likely won’t see much movement at first. It can take many months, and many published posts until people start to take an interest. But I promise it’s worth it.

If you have any questions about the blogging process, please feel free to reach out to me. I’d love to help.

About me

Tereasa Hedges, freelance copywriter for creatives, designers and makers.

I’m a freelance copywriter who specialises in writing content for creative people, helping you to reach larger audiences through blogging, web content, email marketing, and a little bit of social media for good measure.

Want to work with me? Contact me for a chat via shirecopywriting@outlook.com